Tarte Cosmetics - More than a decade ago, entrepreneur and beauty enthusiast Maureen Kelly set out to prove that elegance can be synonymous with well-being. Having been born in the heart of New York, Tarte is a colorful and elegant brand offering smart, healthy and eco-chic beauty products that really work wonders. Beauty products Tarte, high performance and untested on animals, are infused with pure and invigorating ingredients and are all formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, tricolsan or synthetic fragrances. With award-winning blushes and lip colors, and revolutionary products for Amazonian clay and maracuja complexion, tart delivers effective results to real women. Respect the environment, be sophisticated, use pie.